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Intelligent Information Integration in B2B Electronic Commerce
Internet and Web technology is starting to penetrate many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of market volume B2B will be the most interesting area also. It will be the area where the new technology will lead to drastic changes in established customer relationships and business models. B2B marketplaces provide new kinds of services for their clients.
Intelligent solutions that help to mechanize the process of structuring, standardizing, aligning and personalizing are a key requisite to successfully overcome the current bottlenecks of B2B electronic commerce and enable its further growth. In this book, we discuss the main problems in information integration in this area and sketch several paths for technological solutions.
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