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Home › Teaching › Course Schedule › WS 2018/19 › Online Communication and Marketing WS 2018/2019

Online Communication and Marketing WS 2018/2019

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General information
Language: 
German
Location: 
Unterrichtsraum 1
SR 2
Lecturers: 
Description: 

Learning Outcome:

 

The students

 

  • have in-depth knowledge of information systems, accounting and revenue management, Online communication concepts, methods and tools in e-tourism,
  • know available framework conditions for the announcement of travel and booking of hotels,
  • know methods, tools and strategic guidelines to improve revenue management and to increase the number of bookings,
  • are able to explore the possibilities in terms of online communication and customer loyalty to critically examine new platforms and channels available on the Internet.

 

Contents:

The students will learn multi-channel publication/distribution (dissemination), social media monitoring, communication, customer retention (engagement), semantic engagement, tools for online communication in theory, as well as use these in practice. As a secondary aim, presentation, collaborative work and scientific writing skills are to be enhanced.

 

Methods:

Lecture and exercises. After an introductory lecture students will be assigned topics (covered in books, papers or other resources) either in groups or individually. The final assignment of the course is to complete online communication and marketing projects in different stages.

 

Assessment:

Students will be evaluated based on the progress of their assigned tasks, quizzes, and attendance.

 

Time: Gruppe 0 | Panasiuk O.

 

 

Time: Gruppe 1 | Balci B.

 

  • Thu 04.10.2018    09.00 - 10.30     SR 2     
  • Thu 04.10.2018    10.45 - 12.15     SR 2     
  • Thu 04.10.2018    12.45 - 14.15     SR 2     
  • Thu 11.10.2018    09.00 - 10.30     SR 2     
  • Thu 11.10.2018    10.45 - 12.15     SR 2     
  • Thu 11.10.2018    12.45 - 14.15     SR 2     
  • Thu 18.10.2018    09.00 - 10.30     SR 2     
  • Thu 18.10.2018    10.45 - 12.15     SR 2     
  • Thu 18.10.2018    12.45 - 14.15     SR 2     
  • Thu 25.10.2018    09.00 - 10.30     SR 2     
  • Thu 25.10.2018    10.45 - 12.15     SR 2     
  • Thu 25.10.2018    12.45 - 14.15     SR 2     
  • Thu 30.10.2018    09.00 - 10.30     SR 2     
  • Thu 30.10.2018    10.45 - 12.15     SR 2     
  • Thu 30.10.2018    12.45 - 14.15     SR 2